Nanda Devi East Expedition team is thrilled, delighted to welcome "UTTARBANGA SAMBAD" as their expedition partner. "UTTARBANGA SAMBAD" is the largest circulated Bengali Newspaper of North Bengal and growing.
This support from 'UTTARBANGA SAMBAD' has come at a point when we were beginning to worry about reaching the optimum figure. Therefore, thank you so much 'UTTARBANGA SAMBAD'! The team is indebted!
Nanda Devi East, May 2013 Expedition is a very small budget expedition comprising of only 4 Indian mountaineers. We were hoping to raise the required fund by paying from our pockets and that we are doing. But in spite of our best efforts in emptying our savings accounts (which some of us do not have) there remained a substantial deficit.
We all understand fully well, that all the sponsorship in the field of sports in India, goes to cricket. And a very select few who sympathize with and promote adventure sports; would rather pay for someone going to Mt. Everest. For them it does not matter if their sponsored climber is joining another commercial expedition- a packaged mountaineering travel program. The style, difficulty, quality, purity of mountaineering does not matter to them.
The total budget of our expedition is equivalent to a single Everest aspirant's personal clothing and gear. 4 of us struggled to pay for that even. And here was UBS to our rescue! Thank God! Some one out there still believes in the real charms, challenges and the true spirit of mountaineering.
Here is a comparative study of their circulation and readership with other dailies that are based in Kolkata.
And here is a map of the 6 districts of West Bengal where Uttarbanga Sambad is published and circulated.
For those who can read Bengali but do not reside in North Bengal, can also read Uttarbanga Sambad online here: http://www.uttarbangasambad.com/
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